The city of Agadir
Agadir (in Amazigh: ⴰⴳⴰⴷⵉⵔ ) Agadir is a city in southwestern Morocco, located on the Atlantic coast, in the Souss region, 508 km south of Casablanca, 173 km from Essaouira and 235 km east of west of Marrakech5. Nicknamed “the capital of Souss6”, Agadir is the capital of the Souss-Massa administrative region and of the prefecture of Agadir Ida-Outanane. According to the 2014 census, Agadir had 421,844 inhabitants that year7, and the population of the prefecture of Agadir Ida-Outanane was 600,5997. The local population of the city consider themselves Chleuhs and are mostly Chleuhophone. Darija, the most common foreign language in the city, is used as a lingua franca by non-Berber-speaking Moroccans residing in the city. Devastated by an earthquake in 1960, the city was completely rebuilt according to mandatory seismic standards. It is now the largest seaside resort in Morocco with an exceptionally mild climate all year round. Since 2010, well served by low cost flights (“low cost”) and the motorway to Tangier, the city has attracted people from all walks of life and is experiencing an annual growth of more than 6% per year in demand for housing.
The beach and the hill of the old Casbah
Lively and dynamic, the seaside tourist sector is made up of Boulevard du 20-Août, Avenue Tawada, Boulevard de la Corniche, Avenue de l’Oued Souss, and the Founty district, Baie des Palmiers . It has many hotels, restaurants, modern cafes, and a residential area of villas. A vast embellishment project of the city is in the process of being finished. Agadir has thus endowed itself with a beautiful promenade along the seafront over approximately nine kilometres. A recent marina with many luxury shops has been built at the foot of the Casbah. In the distance, one can see an inscription on the mountain, the motto of Morocco: الله الوطن الملك (Allah, al-watan, al-malik), which in French means “God, the fatherland, the king”27.
Souk al-Had is the largest urban souk in Africa. It has about 6,000 small shops. It is surrounded by ramparts and has several entrances. Like any souk, it is organized into different sectors: furniture, crafts, clothing, vegetables, butchery, spices, essential oils… The ramparts have been restored and major development work has been carried out . It welcomes an average of 30,000 to 40,000 visitors every day, and up to more than 80,000 on weekends and during religious holidays, whether tourists or locals.
The meeting of the members of the Board and the CO, Thursday, November 25, 2021. It was an opportunity to present an initial assessment of the preparations for the RIDEF 2022.